Meta's handling of scammy advertisers has come under increased scrutiny in recent months after Reuters reported that researchers at the company at one point estimated that as much as 10 percent of its ad revenue could be coming from scams and banned products. The fact that Meta has made billions of dollars from problematic advertisers has also caused the company to be slow to take action against repeat offenders.
看得出，完美日记在过去几年里主动选择了收缩营销战线，公司试图告别过去“狂轰滥炸”的营销模式，减少达人投放、降低营销预算、关闭低效线下门店，从激进扩张转向保守收缩。
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